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Web & E-Commerce • B2B • UX and Integration

Websites and B2B Commerce That Make Buying Easier

We combine UX, reliable technology, and integrations so catalogues, pricing, and orders work more clearly across digital sales channels.

Request a free strategy callSee our references ↓
Strategy → UX → Build → Integration → Relaunch
Technology partners
Shopify PlusWooCommerceMagentoPayfastYocoAWSAzureNext.jsTypeScriptReactNode.jsPostgreSQLRedisCloudflareGitHub ActionsDocker
Problem & urgency

The challenge

Drop-offs from Poor UX

B2B buyers now expect smart, fast, consumer-grade digital experiences, but often run into confusing catalogues, slow pages, and difficult ordering flows. Globally, 85% of B2B buyers report frustration with online buying.

85%Frustrated B2B buyers

Lost Deals Through Lack of Transparency

Hidden prices, unclear delivery times, and cumbersome quote processes create friction. The commercial risk is clear: 75% of B2B buyers would switch suppliers for a better and more transparent digital buying experience.

75%Would switch suppliers

Isolated System Silos

Your platform is not deeply integrated with ERP, PIM, or CRM systems. Orders are transferred manually, stock data drifts out of sync, and digital growth becomes harder to scale.

Solution & value

Our solution

Data-Driven UX Strategy

We analyze your customer journey, buying roles, and operational requirements. From there, we design an information architecture that makes complex B2B catalogues easier to search, compare, and order from.

Fewer purchase barriers, stronger trust, and better chances of converting first-time buyers.

Modern Commerce Architectures

Whether Shopware B2B, Shopify Plus, or a headless setup: we implement platforms that support customer-specific pricing, account portals, and approval workflows reliably.

A durable platform that supports your specific B2B processes in daily operations.

Stable API Integrations

We reduce data silos through an API-first integration strategy. Your commerce system synchronizes with ERP, PIM, CRM, and logistics platforms on a schedule or event basis so pricing, stock, and orders stay consistent.

Less manual administration and more reliable operational data across digital sales channels.

SEO-Safe Platform Migration

Unstructured relaunches can put years of SEO work at risk. We manage platform migration with URL mapping, technical audits, redirect planning, and performance-focused implementation.

You modernize your platform while protecting organic visibility and search-driven pipeline.

Web and Commerce Platforms for Digital Sales Processes

B2B buyers expect fast load times, clear information, and simple enquiry or ordering paths. When platforms are slow, catalogues are hard to navigate, or ERP data is not connected, sales teams face more friction and unnecessary manual work.

We build web and commerce platforms that consider performance, content structure, and backend integration from the beginning. Headless and MACH approaches are used where they make marketing, sales, and operations meaningfully more flexible.

See How We Work in Detail →
01

UX/UI Design & Conversion Strategy

Design decisions are based on target groups, catalogue structure, and buying process. We analyze the buying centre, create wireframes, and test the experience with prototypes before larger development effort begins.

User JourneyWireframingCRO
02

Headless & MACH Architecture

With a headless approach, we decouple the visual frontend from the backend. Whether Next.js, React, or modern headless CMS platforms, we build around MACH principles when microservices, API-first, cloud-native, and headless architecture make operations genuinely easier.

Headless CMSNext.js & ReactAPI-First
03

Performance Engineering & Tech SEO

Visibility is not a coincidence. It is technical discipline. We write clean, optimized code and tune your platform for high performance. Server-side rendering (SSR), intelligent caching, and code splitting help us achieve excellent Core Web Vitals. That improves Google visibility and keeps users from bouncing.

Core Web VitalsTechnical SEOServer-Side Rendering
04

Ecosystem Integration & Scaling

A platform becomes valuable when it is connected to real business processes. We connect web and commerce systems to ERP, CRM, or PIM through stable APIs. Product data, inventory, and customer information synchronize in ways that fit the process, then improve iteratively after launch.

ERP/CRM IntegrationPIM ConnectionA/B TestingShopifyShopwareOdooJTLHubSpot

Free & no obligation

Let’s plan your next step

In 15 to 20 minutes you’ll get a clear assessment and concrete next steps.

  • 15 to 20 minutes of clarity
  • A roadmap, not guesswork
  • Free and no obligation
Schedule a free call

Web & E-Commerce | Tech stack

Headless commerce for more flexibility

Headless commerce and MACH architectures give marketing, sales, and engineering teams more room when multiple touchpoints, pricing rules, or portals need to work together. We separate frontend and commerce backend where teams need faster iteration and consistent product data through APIs.

Headless CommerceMACHAPI-FirstNext.jsEdge RenderingOmnichannel

Progressive Web Apps for B2B

Give B2B customers app-like comfort and offline capability directly in the browser. PWAs are well suited for recurring order processes in field sales or warehouse environments and support fast loading even on weak connections. They help strengthen customer retention through push notifications without the maintenance burden of native app stores.

PWAMobile-FirstWeb PerformanceOffline CapabilitiesB2B Portals

Shopware B2B Suite for complex processes

We digitize sales workflows with established solutions for mid-sized companies. With Shopware 6, B2B processes such as individual pricing matrices, roles and permissions, and approval workflows can be structured cleanly. This automates administrative work without putting core system upgradeability at risk.

Shopware 6B2B SuitePricingProcurementApproval Workflows

Shopify Plus for agile growth

For D2C brands and agile B2B scenarios, we implement Shopify Plus as a low-maintenance, high-performing SaaS platform. It enables fast time to market, supports smooth cross-border commerce, and remains resilient during high campaign peaks. Custom checkout adjustments and deep logistics integrations create a solid foundation for international growth.

Shopify PlusSaaSCross-BorderTime-to-MarketCheckout

AI integration in e-commerce

Use targeted AI integrations to make administrative e-commerce work more efficient. We implement workflows for SEO-oriented product copy, connect intelligent product recommendations, or support service teams with LLM-based chatbots. This improves the shopping experience for users while reducing manual content and support effort.

RecommendationsAI CopyLLM ChatbotsPersonalizationConversion
Learn more →

API-first system integration

A digital storefront is only as reliable as the data connected to it. We connect your frontend with central backend systems such as ERP software, PIM, or CRM. Automated data exchange reduces manual errors, lowers administration effort, and keeps inventory data current across channels.

ERP IntegrationPIMCRM SyncAPI InterfacesMiddleware

Web Projects Need Clear Decisions

Mohamed-Ali Masmoudi

AI Engineer & Solution Architect

“I focus on AI features, interfaces, and web platforms that work together in daily operations - not just as prototypes, but inside the product.”

Short profile: Mohamed-Ali Masmoudi

Jan Weber

Full-stack Web Developer & Application Security

“Good commerce architecture stays understandable, extensible, and close to the processes it supports.”

Short profile: Jan Weber

Experiences that matter

Laura Seher

“We had dependable support throughout our international expansion and the integration of additional warehouses. A clear process helped us bring the new locations into our existing operations.”

Senior E-Commerce Manager, SHG

Michael Tietz

“We've worked with Aziz and his team since 2018. They're approachable, easy to work with, and dependable. We really value their support, whether we're dealing with a complex technical issue or something that comes up in our day-to-day work.”

Managing Director, Stevia Group

Kerim Hammad

“We can raise an issue without having to work out the technical answer ourselves first. The responses are easy to understand, and we know what happens next. That makes working together day to day much easier.”

Marketing & Communications, Aktiv Apotheken OHG

Luca Fernandes

“We used to rely on a lot of manual handoffs between sales and fulfillment, which left room for errors. The new automation is well documented and saves us a great deal of time in our day-to-day work.”

E-Commerce / Wholesale, L’Oréal

Laura Seher

Senior E-Commerce Manager, SHG

“We had dependable support throughout our international expansion and the integration of additional warehouses. A clear process helped us bring the new locations into our existing operations.”

Michael Tietz

Managing Director, Stevia Group

“We've worked with Aziz and his team since 2018. They're approachable, easy to work with, and dependable. We really value their support, whether we're dealing with a complex technical issue or something that comes up in our day-to-day work.”

Kerim Hammad

Marketing & Communications, Aktiv Apotheken OHG

“We can raise an issue without having to work out the technical answer ourselves first. The responses are easy to understand, and we know what happens next. That makes working together day to day much easier.”

Luca Fernandes

E-Commerce / Wholesale, L’Oréal

“We used to rely on a lot of manual handoffs between sales and fulfillment, which left room for errors. The new automation is well documented and saves us a great deal of time in our day-to-day work.”

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THE NEXT STEP

Ready for a Platform That Makes Buying and Sales Easier?

No obligation, no cost. We assess your project and outline practical first steps toward a solution.

How long does a typical project take?

Timelines depend on scope and the availability of your existing data. A clean data foundation enables a fast start, while complex catalogues and integrations require more preparation. In the initial strategy call, you’ll get a transparent, realistic timeline for your project.

What does a new B2B e-commerce platform cost?

Cost depends on catalogue structure, integrations, design requirements, and the operating model. After a free initial consultation, you’ll receive a transparent estimate with sensible delivery stages.

WooCommerce or Shopify: which is better for my business?

Both are strong, but suited to different needs. WooCommerce offers high flexibility for custom workflows, while Shopify supports fast implementation and operational simplicity. We advise technology-agnostically and choose the fit for your goals.

How do you ensure we keep (or improve) Google visibility after a relaunch?

SEO is part of the relaunch process from day one. You get URL mapping based on the current site, redirect planning, and technical SEO checks. After launch, we monitor rankings and traffic so issues can be spotted early.

Can you connect our shop to our ERP system (e.g., Sage, Syspro)?

Yes. ERP integration is often essential for efficient commerce operations. We connect your commerce platform to ERP and related systems through modern APIs so pricing, stock, and orders can be exchanged in a traceable way.

Request your free strategy call